To highlight the design, I created an advertisement image to capture the refreshing feeling of the drink and the brand.
The three-panel can has a front design, a side panel with an infographic about ingredients, and another side panel with consumer information. Gatorade Horizon comes in five flavor variations: Orange Citrus, Kiwi Pear, Cherry Melon, Peach Mango, and Berry Mix. Each flavor in the series is distinguished by a different color on the can and small detail changes on the back panel infographic.
Energy Drink Packaging Concept
Packaging Design, Branding, Ad Campaign
Gatorade Horizon is a concept for a 16 oz carbonated energy drink from the well known sports drink brand. I began the conceptualizing for this project with a consumer profile and competitive audit, and kept those in mind throughout every design phase. My end user is someone who already drinks Gatorade when playing sports, but wants a mid-day pick me up well suited and professional enough for the office. The design process started with sketches and a concept board. I moved into the concept design phase and created renders of my finalized designs.
Initial concept board with inspiration imagery and early design iterations sketched out