a poster and booklet all about Caslon

The project objective was to select a serif typeface from the Humanist, Garalde, Transitional, Didone, and Slab Serif classifications. I chose the Garalde typeface Caslon. The type specimen poster that I designed features large scale letters, a display of the different font weights, a quote about Caslon, and a short essay about the history of the typeface. The printed 15"x20" poster was folded and accompanied by a cover booklet. The cover had the inverse color scheme of the poster, and featured the same design elements. The inside of the booklet shows a timeline of serif typeface classifications.

© 2020 by Jennifer Pollack