The North Face

New logo concepts

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Logo design, Branding

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This conceptual project explored different classifications of brand elements. I created five different logos configurations for my redesign of The North Face. The different types of logos I created are a wordmark, letterform, emblem, pictorial, and abstract interpretation. I wanted to refresh the brand and make it feel more contemporary. I kept in mind things such as the target audience of the brand and where these logos might show up.

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Pictorial

Abstract

Wordmark

Letterform

Emblem