The North Face

New logo concepts

Logo design, Branding

This conceptual project explored different classifications of brand elements. I created five different logos configurations for my redesign of The North Face. The different types of logos I created are a wordmark, letterform, emblem, pictorial, and abstract interpretation. I wanted to refresh the brand and make it feel more contemporary. I kept in mind things such as the target audience of the brand and where these logos might show up.

Pictorial

Abstract

Wordmark

Letterform

Emblem